Search engine marketing efforts usually focus on improving the extent to which a site shows up in Google searches. However, there are distinct methods and advantages to showing up in Google News searches.

Show up there, and you’re in the elite company of stories from famous-name news organizations worldwide. G’s News aggregates headlines, leads and stories from thousands of legitimate news organizations around the world and luckily for publicity seekers, it displays news releases (also called press releases or media releases) as well.

One day when I was celebrating my visibility in G’s News, someone asked What’s the big deal? What’s so great about getting a news release into Google News?

Here’s why. First, in G’s News you’re more likely to get found by media people looking for what colleagues have recently written about a topic. Ditto for web-savvy, influential bloggers and others researching this week’s take on news and trends.

Second, because of your inclusion in G’s News, you appear in news alerts received by experts, reporters, columnists and others who have requested notifications of all news items containing certain words, names or phrases.

And third, from G’s News, you usually show up more quickly in regular G’s searches, too.

These reasons add up to visibility that tends to bring you more visibility. It’s a terrific and cost-effective way to get your business, product, event or cause in front of people who not only might visit your site and become customers but also spread the word about what you’re up to, to their sphere of influence.

Two methods get you into G’s News:

1)Getting quoted in a news story and

2)Issuing a news release which may of course lead to getting quoted in a news story. In case you are’nt familiar with news releases, they are 300-400 word documents in a very particular format and style that you can learn by looking up a sample press release and following the models you find.

Key to a proper news release is a journalistic tone relatively objective and factual, rather than sales-y. Your news release has to come across as if a reporter, not an advertising expert, wrote it. In the headline and body of the release, strategically include the words and phrases by which you want to be found.

After writing the news release, use a distribution service to get it into G’s News. These services can get your material out there and noticed quickly.
Posting the release on your own site is also a good idea, but it’s not what gets your material into G’s News.

From what I’ve observed, G’s News keeps stories and releases live for 2-4 weeks. To get found in G’s News, twice a month would therefore be the minimum frequency for distributing news releases. Do it more often if you have a variety of keywords by which you’d like to be found.

The author is the owner of an established plumbing business. He writes articles on consumer information / protection , business in general and home improvement.
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